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Photo: / Svitlana Sokolova

Why Digital Identity Needs A New Normal – Now


  • Viewpoint
  • Posted by Good ID team (Good ID)
  • 9 April 2020

In this interview, Boku CEO, Jon Prideaux, argues that reliable and secure digital identity solutions are needed more than ever during the COVID-19 pandemic

As the trend toward digital interactions and transactions has skyrocketed due to coronavirus, so has the need for convenient and accurate identity verification. Prideaux argues that this could be undertaken via people’s phones, which are relatively secure as they often require biometrics to access.

“Moreover, said Prideaux, phones offer a unique opportunity to fill out the authentication pyramid in a way that is nearly instant on the back end, so the consumer’s digital journey isn’t unnecessarily interrupted or derailed.”

While a risk of fraud exists if companies don’t check the identity of the person who is using the phone, a possible solution could involve phone companies themselves, who have access to customers’ data.

And that data is spread over hundreds of mobile providers operating across many regulatory jurisdictions with different guidelines on information gathering, privacy and distribution — which means they need an aggregator to sync and distribute all of that data. That is the role Boku plays

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