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GS1 US: Raising the Bar(code)

– One World Identity

  • Podcast
  • Posted by Good ID team (Good ID)
  • 26 February 2021

The power of barcodes as a tool for digital identity

In this podcast interview, Melanie Nuce of GS1 US joins host Cameron D’Ambrosi to talk about how barcodes can be vital for transparency in supply chains and in retail.

“I don’t think it can be overstated how much of an impactful identity product the barcode is, and I think just like any identity layer in general it has succeeded so well to the point where people don’t think about it.”

Nuce explains how the benefits of barcodes stem from their uniqueness and accuracy, and outlines her company’s efforts to preserve consumer privacy. They also discuss how elements of the barcode can be transferred to digital identity schemes for people.

In many ways the holy grail of identity protocols linked to human identity is can we succeed to that immensely high bar that the bar code has created

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