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Photo: Shutterstock / Antonio Guillem

Big Data and Information Privacy – Is It a Future Challenge?

– Inventiva

A look at how corporations are using people’s data

The article provides detail on how people’s data, from their heartbeat to their coffee order, is collected by businesses. It is then used as information to customize their products and services, which the businesses sell back to us.

“You are the subject, the product, and the prize.”

The article outlines the holes in current data protection laws, which are often insufficient to offer complete protection, especially as data has no borders, and may travel to another state where laws are less stringent.

Data protection law needs to prevent all this from happening. It needs to ensure that there are no secret databases and that the purpose of the data it uses are specific at the time and not ever extended

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